About Us

Welcome to BMW of Humboldt Bay.

BMW of Humboldt Bay is the North Coast's exclusive full service BMW Center serving all communities in Humboldt County including Eureka, Fortuna, Arcata, Crescent City, and Garberville. Come in and experience BMW's Ultimate Service which includes no cost scheduled maintenance on all new BMW's for 3 years or 36,000 miles. 

We are located in McKinleyville at 1795 Central Ave,  just 12 miles north of Eureka off of Highway 101 or reach us by phone  (707) 839-4BMW (4269)


BMW of Humboldt Bay

1795 Central Ave.
Directions McKinleyville, CA 95519

  • Sales: (707)-839-4269
  • Service: (707) 839-4269
  • Parts: (707) 839-4269


  • Monday 8:00 AM to 6:00 PM
  • Tuesday 8:00 AM to 6:00 PM
  • Wednesday 8:00 AM to 6:00 PM
  • Thursday 8:00 AM to 6:00 PM
  • Friday 8:00 AM to 6:00 PM
  • Saturday 9:00 AM to 5:00 PM
  • Sunday Closed

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